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 1980 Cadillac Owners Manual ORIGINAL $0.99 Time Remaining: 13h 40m |
 1985 85 CADILLAC Eldorado Owners Operators Manual Book ORIGINAL With Booklet $28.00 Time Remaining: 23d 18h 49m Buy It Now for only: $28.00 |
 1964 ORIGINAL CADILLAC OWNERS MANUAL SERVICE GUIDE WARRANTY BOOK KIT 64 POUCH $59.99 Time Remaining: 4d 13h 23m Buy It Now for only: $59.99 |
 1978 CADILLAC SEVILLE ORIGINAL GLOVEBOX OWNERS MANUAL SERVICE GUIDE BOOK 78 $9.99 Time Remaining: 11h 47m Buy It Now for only: $9.99 |
 1985 85 CADILLAC DE VILLE FLEETWOOD OWNERS MANUAL WITH CASE ORIGINAL $14.99 Time Remaining: 28d 15h 59m Buy It Now for only: $14.99 |
 1994 ORIGINAL CADILLAC SEVILLE OWNERS MANUAL SERVICE GUIDE 94 $6.99 Time Remaining: 19d 9h 16m Buy It Now for only: $6.99 |
 1946 CADILLAC OWNERS MANUAL ORIGINAL WITH LUBE CHART $29.95 Time Remaining: 15d 23h 58m Buy It Now for only: $29.95 |
 1995 ORIGINAL CADILLAC DEVILLE OWNERS MANUAL SERVICE GUIDE W PEN CALCULATOR 95 $49.99 Time Remaining: 29d 18h 26m Buy It Now for only: $49.99 |
 1970 CADILLAC DEVILLE ELDORADO FLEETWOOD ORIGINAL OWNERS MANUAL SERVICE GUIDE 70 $24.99 Time Remaining: 12d 16h Buy It Now for only: $24.99 |
 2007 Cadillac Escalade ESV Owners manual With original case Includes Nav manual $20.99 (2 Bids) Time Remaining: 1d 59m |
 1980 CADILLAC ELDORADO ORIGINAL NOS OWNERS MANUAL SERVICE GUIDE BOOK 80 $17.99 Time Remaining: 21d 12h 47m Buy It Now for only: $17.99 |
 1965 CADILLAC OWNERS MANUAL EXCELLENT ORIGINAL NOS $21.95 Time Remaining: 1d 22h 22m Buy It Now for only: $21.95 |
 1954 Cadillac Original Owners Owners Manual w Service Policy GM 54 $23.98 Time Remaining: 26d 18h 22m Buy It Now for only: $23.98 |
 1964 CADILLAC OWNERS MANUAL SET + ACCESSORIES BOOKLET NICE ORIGINALS $64.50 Time Remaining: 1d 3h 11m Buy It Now for only: $64.50 |
 1952 CADILLAC OWNERS MANUAL OWNERS GUIDE VERY NICE EXCELLENT ORIGINAL $74.50 Time Remaining: 4d 12h 22m Buy It Now for only: $74.50 |
 1926 1927 Cadillac ORIGINAL Owners Operators Manual $150.00 Time Remaining: 13d 5h 53m Buy It Now for only: $150.00 |
 1991 CADILLAC ELDORADO ORIGINAL OWNERS MANUAL SERVICE GUIDE KIT 91 $17.99 Time Remaining: 28d 15h 51m Buy It Now for only: $17.99 |
 1986 Cadillac Deville Fleetwood owners manual in original gray leatherLK $2.99 Time Remaining: 1d 18h 55m |
 2001 CADILLAC DEVILLE ORIGINAL OWNERS MANUAL SERVICE GUIDE KIT 01 $9.99 Time Remaining: 20d 9h 43m Buy It Now for only: $9.99 |
 1954 CADILLAC OWNERS MANUAL OWNERS GUIDE VERY NICE ORIGINAL CADILLAC ITEM $74.50 Time Remaining: 3d 2h Buy It Now for only: $74.50 |
 1998 CADILLAC ELDORADO ORIGINAL OWNERS MANUAL SERVICE GUIDE KIT 98 GLOVEBOX $39.99 Time Remaining: 11h 31m Buy It Now for only: $39.99 |
 1942 Cadillac Original Owners Owners Manual w Orig Envelope $109.98 Time Remaining: 20d 19h 44m Buy It Now for only: $109.98 |
 1998 CADILLAC DEVILLE ORIGINAL OWNERS MANUAL SERVICE GUIDE KIT 98 GLOVEBOX POUCH $34.99 Time Remaining: 11h 25m Buy It Now for only: $34.99 |
 1914 CADILLAC OWNERS MANUAL ORIGINAL RARE NEAT BOOK WOW $149.99 Time Remaining: 3d 20h 10m Buy It Now for only: $149.99 |
 1963 CADILLAC OWNERS MANUAL OWNERS GUIDE NICE ORIGINAL $34.50 Time Remaining: 1d 2h 53m Buy It Now for only: $34.50 |
 1953 Cadillac factory Owners Manual Original Used 48 pages $8.00 (2 Bids) Time Remaining: 3d 12m |
 1965 CADILLAC OWNERS MANUAL SET ORIGINAL GLOVEBOX BOOKS $42.50 Time Remaining: 1d 18h 49m Buy It Now for only: $42.50 |
 1957 CADILLAC OWNERS MANUAL ORIGINAL VERY RARE BOOK WOW $64.99 Time Remaining: 2d 16h 5m Buy It Now for only: $64.99 |
 1989 CADILLAC DEVILLE FLEETWOOD ORIGINAL OWNERS MANUAL SERVICE GUIDE 89 $6.99 Time Remaining: 15d 16h 31m Buy It Now for only: $6.99 |
 1963 CADILLAC OWNERS MANUAL SET ORIGINAL GLOVEBOX BOOKS $37.50 Time Remaining: 1d 15h 18m Buy It Now for only: $37.50 |
 1964 CADILLAC OWNERS MANUAL SET + ACCESSORIES BOOKLET VERY NICE ORIGINALS $64.50 Time Remaining: 3d 10h 29m Buy It Now for only: $64.50 |
 1976 CADILLAC SEVILLE ORIGINAL OWNERS MANUAL SERVICE GUIDE 76 GLOVEBOX GLOVE BOX $9.99 Time Remaining: 27d 16h 58m Buy It Now for only: $9.99 |
 1966 CADILLAC OWNERS MANUAL + SLEEVE + OWNER PROTECTION PLAN NICE ORIGINALS $47.50 Time Remaining: 3d 2h 19m Buy It Now for only: $47.50 |
 1962 CADILLAC OWNERS MANUAL OWNERS GUIDE NICE ORIGINAL $37.50 Time Remaining: 23h 48m Buy It Now for only: $37.50 |
 1984 CADILLAC OWNERS MANUALS in Original Plastic Binder $25.00 Time Remaining: 3d 17h 45m Buy It Now for only: $35.00 |
 07 2007 CADILLAC CTS CTS V OWNERS MANUAL SET OEM ORIGINAL OWNER MANUAL $59.99 Time Remaining: 16d 18h 19m Buy It Now for only: $59.99 |
 1955 CADILLAC OWNERS MANUAL OWNERS GUIDE VERY NICE ORIGINAL CADILLAC ITEM $74.50 Time Remaining: 3d 2h 3m Buy It Now for only: $74.50 |
 1985 85 CADILLAC Seville Owners Operators Manual Book ORIGINAL $28.00 Time Remaining: 23d 18h 51m Buy It Now for only: $28.00 |
 1958 CADILLAC OWNERS MANUAL ORIGINAL GLOVEBOX BOOK RARE $44.99 Time Remaining: 2d 16h 5m Buy It Now for only: $44.99 |
 1987 CADILLAC BROUGHAM ORIGINAL OWNERS MANUAL SERVICE GUIDE PORTFOLIO KIT 87 $9.99 Time Remaining: 18d 11h 29m Buy It Now for only: $9.99 |
 1964 CADILLAC OWNERS MANUAL ORIGINAL GLOVEBOX BOOK RARE $34.99 Time Remaining: 2d 16h 5m Buy It Now for only: $34.99 |
 1988 88 CADILLAC Brougham Owners Operators Manual Book ORIGINAL $16.00 Time Remaining: 23d 19h 3m Buy It Now for only: $16.00 |
 2004 CADILLAC OWNERS MANUAL AND WARRANTY WITH LEATHER CASE ALL ORIGINAL $30.00 Time Remaining: 3d 21h 39m |
 1961 Cadillac Original Owners Owners Manual $34.98 Time Remaining: 18d 19h 15m Buy It Now for only: $34.98 |
 2000 CADILLAC DEVILLE ORIGINAL OWNERS MANUAL SERVICE GUIDE 00 DE VILLE W VIDEO $44.99 Time Remaining: 7d 16h 35m Buy It Now for only: $44.99 |
 1942 CADILLAC OWNERS MANUAL ORIGINAL RARE NEAT BOOK WOW $74.99 Time Remaining: 2d 16h 5m Buy It Now for only: $74.99 |
 1970 CADILLAC ORIGINAL OWNERS MANUAL $15.00 Time Remaining: 19d 20h 51m Buy It Now for only: $15.00 |
 1987 87 CADILLAC Seville Owners Operators Manual Book ORIGINAL $17.60 Time Remaining: 23d 18h 58m Buy It Now for only: $17.60 |
 1973 CADILLAC OWNERS MANUAL SET ORIGINAL GLOVEBOX BOOKS EXTRAS NR $64.99 Time Remaining: 3d 20h 10m Buy It Now for only: $64.99 |
 1918 1919 CADILLAC 57 ORIGINAL OWNERS OPERATION MANUAL $249.99 Time Remaining: 7d 4h 21m Buy It Now for only: $249.99 |
 ORIGINAL 1976 Cadillac SEVILLE Owners MANUAL $4.00 Time Remaining: 5d 20h 33m Buy It Now for only: $5.00 |
 1963 Cadillac Owners Manual Owners Original $14.99 Time Remaining: 24d 13h 40m Buy It Now for only: $14.99 |
 Cadillac 2001 Deville New Original Owners Manual Free Shipping $29.95 Time Remaining: 13d 3h 28m Buy It Now for only: $29.95 |
 1968 Cadillac Original Owners Owners Manual w Sleeve Warranty Man Pouch $43.98 Time Remaining: 26d 18h 39m Buy It Now for only: $43.98 |
 1990 ORIGINAL CADILLAC SEVILLE OWNERS MANUAL SERVICE GUIDE 90 $6.99 Time Remaining: 21d 19h 25m Buy It Now for only: $6.99 |
 1987 87 CADILLAC DeVille Fleetwood Owners Operators Manual Book ORIGINAL $16.00 Time Remaining: 23d 18h 54m Buy It Now for only: $16.00 |
 1986 86 CADILLAC Cimarron Owners Operators Manual Book ORIGINAL $23.20 Time Remaining: 19d 18h 44m Buy It Now for only: $23.20 |
 1960 CADILLAC OWNERS MANUAL PLUS EXTRA ORIGINAL BOOK NR $89.99 Time Remaining: 3d 20h 10m Buy It Now for only: $89.99 |
 1965 CADILLAC OWNERS MANUAL ORIGINAL $24.00 Time Remaining: 5d 16h 49m Buy It Now for only: $24.00 |
 ORIGINAL 1997 CADILLAC CATERA FACTORY OWNERS MANUAL AND LEATHER KIT $12.99 Time Remaining: 5d 23h 30m |
 1987 87 CADILLAC Brougham Owners Operators Manual Book ORIGINAL $16.00 Time Remaining: 23d 19h Buy It Now for only: $16.00 |
 1987 CADILLAC ALLANTE ORIGINAL OWNERS MANUAL $65.00 Time Remaining: 5d 11h 11m Buy It Now for only: $65.00 |
 1981 CADILLAC DEVILLE FLEETWOOD ORIGINAL OWNERS MANUAL SERVICE GUIDE 81 $19.99 Time Remaining: 19d 13h 36m Buy It Now for only: $19.99 |
 1986 86 CADILLAC Fleetwood Brougham Owners Operators Manual Book ORIGINAL $23.20 Time Remaining: 19d 18h 42m Buy It Now for only: $23.20 |
 1986 86 CADILLAC Eldorado Owners Operators Manual Book ORIGINAL With Case $28.00 Time Remaining: 19d 19h 3m Buy It Now for only: $28.00 |
 1966 CADILLAC OWNERS MANUAL SET ORIGINAL RARE GLOVEBOX BOOK $42.99 Time Remaining: 1d 23h 49m Buy It Now for only: $42.99 |
 1970 CADILLAC MODELS OWNERS MANUAL VERY GOOD ORIGINAL $15.95 Time Remaining: 18d 23h 53m Buy It Now for only: $15.95 |
 1984 Cadillac Fleetwood Brougham owners manual and original folder $9.99 Time Remaining: 9h 40m |
 1964 CADILLAC ORIGINAL NOT A REPRINT OWNERS MANUAL $32.95 Time Remaining: 19h 14m Buy It Now for only: $32.95 |
 1993 CADILLAC SEVILLE ORIGINAL OWNERS MANUAL SERVICE GUIDE KIT 93 $28.99 Time Remaining: 28d 15h 46m Buy It Now for only: $28.99 |
 1982 CADILLAC CIMARRON OWNERS MANUAL VERY GOOD ORIGINAL $15.95 Time Remaining: 27d 14h 48m Buy It Now for only: $15.95 |
 1966 CADILLAC OWNERS MANUAL + SLEEVE + ACCESSORIES BOOK NICE ORIGINALS $47.50 Time Remaining: 3d 10h 48m Buy It Now for only: $47.50 |
 1953 CADILLAC OWNERS MANUAL ORIGINAL GLOVEBOX BOOK RARE $69.99 Time Remaining: 5d 16h 44m Buy It Now for only: $69.99 |
 1982 CADILLAC OWNERS MANUAL ORIGINAL GLOVEBOX + EXTRAS $19.99 Time Remaining: 5d 23h 43m Buy It Now for only: $19.99 |
 1983 CADILLAC CIMARRON OWNERS MANUAL VERY GOOD ORIGINAL $15.95 Time Remaining: 27d 14h 51m Buy It Now for only: $15.95 |
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2006 Cadillac DTS Owner Manual
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Despite Positive Image, Saturn Brand Appears Doomed
In most cases when a respected brand is struggling, the parent company is able to make needed changes which helps to revive that brand, often to its former glory. Sometimes a trusted brand loses its original appeal, requiring the owner to make the necessary changes to brighten up the brand, restoring it to the lofty position it once held.
Saturn was one of those brands which received accolades in its early days. Founded in 1985 as a separate, but wholly owned car company belonging to General Motors, the brand's first line of cars – the S-Series – quickly became a fan favorite when they rolled off of a Tennessee auto line for the 1990 model year. Owners were crazy about their cars, gathering together for company sponsored meet ups which helped to propel the brand. Suddenly, GM had a good alternative to the small cars from Toyota and Honda which were gobbling up market share.
But, GM eventually abandoned the idea of Saturn operating separately from the automaker and eventually folded the company into its North American operation. Soon, the independent car company exchanged its unique appeal for a more blended corporate look, a transition that also allowed the brand to sell many more models and expand its base. For awhile, the new Saturn image bolstered the brand, giving the quirky car company a new lease on life.
When GM decided to shut down its aged Oldsmobile brand in 2003, some analysts were shocked that GM did not shut down Saturn instead. Reasoning that the longevity of the Oldsmobile moniker gave it a special strength, these same critics though GM was making a huge mistake. Instead, GM which was finding itself managing too many brands, decided to remove Oldsmobile given the unique dealer network that had made Saturn famous.
Saturn was the first car company to introduce “no haggle” pricing, a move which also removed high pitched pressure from sales people, the bane of the automotive industry. Customers loved this fresh approach.
Retiring GM executive, Bob Lutz, recently shared the bad news about Saturn: GM would most likely not be in a position to restore the brand. Given the automaker's dire financial condition, the funds and the energy to keep Saturn going simply doesn't exist. Instead, GM will most likely emerge from it currents predicament as a smaller, leaner company with few factories, workers, and certainly fewer brands.
In addition to dissolving Saturn, GM will likely dissolve Hummer and sell off or dissolve Saab. Cadillac, Buick, GMC and Chevrolet would emerge as the primary brands for the automaker while Pontiac would be kept as a niche brand featuring one or two models.
For Saturn owners, cars will be serviced by GM's other brands, but the originality of the nameplate will be gone, much in the same way that GM no longer has Oldsmobile in the fold.
About the Author
Matthew C. Keegan is a freelance writer who resides in North Carolina. Matt is a contributing writer for Andy's Auto Sport an aftermarket supplier of quality parts including Saturn Aura wheels and Saturn Aura rims.
